Tuesday, January 21, 2014

Atomic Age Advertising - Food in the 1950s

One thing you can't argue: They don't advertise like they used to. 

Visually spectacular, shamelessly over-the-top - who doesn't have a soft spot for Mid Century Advertising? The illustration talent was incomparable. Sadly, it was generally nameless and rarely acknowledged. 

Vintage Advertising equals Eye Candy for the design savvy, the culturally curious and those with a sense of humour. Cheerful, vibrant, technicolor. Larger than life.

The 1950's - when everything was sweeter, tastier, easier and, of course, better.

Oh, and in Retro Advertising, exclamations are a must !!!

Over the next months, I'll be designing blogs exclusively devoted to the splendour and smarts of Vintage Advertising brought to you by The Twentieth century. Please stay tuned and visit again soon.

If you dig 1950s design, please check out Beauty and The Bomb



Drop by ACME Vintage Limited to see more. And begin, or add to, your collection now. Long live vintage advertising.

https://www.etsy.com/shop/ACMEVintageLimited





Welcome to 1950's America.



All the food you'll ever want. And more.







Slice and Serve - So easy in the '50s


BABY RUTH Candy Bar Ad - 1953




Cute Creepy Kids



Bird's Eye Orange Juice - Original Advertisement - 1950




The fine line between desire and madness


us vs. th3m




Shock and Awe. And, the requisite "!"


Kraft Mayonnaise Original Vintage Ad - 1950




But is it actually food, Mom?



Treet by Armour - 1958




Pop. Pop. Fizz. Fizz.


7 UP "The Family Drink"



Illustration vs. Photography (It's the technicolor that counts)

Chef Boyardee was founded by Ettore "Hector" Boiardi in 1928,
eventually moving the factory to Milton, Pennsylvania
(where tomato and mushroom growth was ample).
U.S. Military commissioned the company during WWII to
produce army rations and ran 24/7.



Chef Boyardee Ravioli - 1956


The redder ... the better

The word ketchup originates from the Chinese 'ke-tsiap,
a pickled fish sauce. The origin of its variation 'catsup' used
more commonly in the U.S.A. is unknown.

Old Advertising on blogspot


Amazing New Discoveries


Instant coffee: invented in 1890 in New Zealand by Mr. Strang.
Nescafe wasintroduced in 1938. And the high-vacuum freeze-dried variety
hit the world stage after WWII.







Sliced Bread Convenience


Did you know that there was a short-lived ban on sliced bread?
Yup - in 1943 as a war-time measure -
the rationale for this: that a ready-sliced loaf required heavier
wrapping than an unsliced one if it was not to dry out.






What'll they think of next ...?


Original Magazine Print Ad - 1950s


Making life easier and a little Eastersploitation







Use what you've got  Upcycling with Betty Crocker


Frozen Orange Juice Pie - Betty Crocker - 1950







Eternally Spam

Imperial Googie on tumblr



Food can be a powerful thing.


Roger Wilkerson on tumblr


Graphic Content in Vintage Advertising



Borden's Cheese Slices - 1949


What you see is what you get







One of Sausage's Greatest Moments






Ain't Life Grand!




ACME Vintage Limited 





Friskies




Klappersacks on tumblr


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